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To increase capability and experience in this field, Qantas acquired Taylor Fry in February 2015 a company that generated revenue of $12 million in FY14 with its origins in insurance actuarial data analysis. 1987, Linking Competitive Strategy and Shareholder Value Analysis,The Journal of business strategy,vol. As with most companies, Qantas has had limited success in its mergers and acquisitions, with the majority in the last ten years not achieving above average returns and creating greater stakeholder value. [Accessed 27 September 27]. Los Angeles, California, United States. Join Qantas Super and be part of one of the largest corporate superannuation funds in Australia, with over 26,000 members and $8.1 billion in assets under management. Hence, management had to take following initiatives. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors, with equivalent benefits or providing unique benefits that more than offset a higher price. 10, 4.1.1 Qantas and Porters Five Forces 11, 4.1.2 Current Geographical External Environment. Hitt, MA, Ireland, RD & Hoskisson, RE 2015, Strategic Management: Competitiveness & Globalization: Concepts, 11th edn, Cengage Learning. PDF Qantas Sustainability Review 2013 The firm infrastructure denotes a range of activities, such as- quality management, legal matters handling, accounting, financing, planning and strategic management. 1, pp. 20, 6 Corporate-level Strategy Mergers and Acquisitions. This has contributed to the companys competitive advantage and ability to generate above average returns. Frazer, S 2015, Jetstar expansion stalled by Hong Kong authorities, Text, ABC News, viewed 12 October 2015,