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Uncertainty is caused because of fluctuating fuel costs. The different strategies which the company has used in order to maintain its competitive advantage and has survived in extremely turbulent times have been categorized into eight types: Maintenance of low fares for the customers, delivering the best performance in customer service, provision of frequent service point-to-point over short haul routes, achievement of lowest cost of operations in the industry, taking complete advantage of the internet (Caputo, Borbly, 2019), commitment to quality and safety maintenance, enhancing the results of operations through the ancillary services and focusing on the growth of the markets that are being targeted (Caputo, Borbly, 2019). Charter flights are offered by low-fare as well as traditional airlines, From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. purchase. In addition, the EU-US Open Skies Agreement that took effect in 2008 Threats: the competitors such as BMI baby, Easyjet and Thomsonfly could act as the biggest threat to the company (Grel, and Tat, 2017). allows minimization of training and maintenance costs, efficient management of spare parts inventory, There are following points which explain the term strategy: Strategy is concerned with the long term planning of any organization. The publicity of the company is focused a lot due to the controversial issues and OLeary. Over 120 countries are represented in our case collection. ticket and may be required to provide meals, accommodation, and other amenities to passengers. IB3810 Critical Issues in Management 2017/ Case Study 7: Ryanair: Has hell frozen over? Challenges in the Business Model of Low-Cost Airlines: Ryanair Case Study Get quality help now Doctor Jennifer Verified writer Proficient in: Airline 5 (893) The Ryanair case in the Italian and European framework: who decides the rules of the game?

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